Articles

The following articles provide information and guidelines on how to get the most out of promotional merchandise from the sourcing process to the final product. Please check back regularly for new articles and advice.



The Grocer November 2007

We've got to go for a total ban on plastic bags - now. Retailers must stop pandering to consumers with half measures and collaboratively introduce a total ban on plastic bags. request additional information >>>


ISP Diploma Students

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Why is PR essential for business?

“Why is he always in the press? Why are they always writing about his products not ours? Why do they ask him for his opinions and quote him in features when our business is bigger and my views are more interesting? Why is he asked to speak at conferences? Why is his business better known in the trade than ours even though we spend just as much on advertising?  more >>>


Sourcing Guidelines

A “Good Brief” is vital if you expect your suppliers to give the right response at the right time.  more >>>


Artwork Guidelines

There are two main methods of printing onto promotional merchandise they are “Process Print” & “screen or Line Print”.  more >>>


Top Tips for Textiles

Choose a suitable quality of garment for the usage – so if you are purchasing a shirt to be used as a uniform for long term use you need to get a quality that is right for heavy usage and washing without going out of shape. more >>>