The brief was for a list of initial ideas to support a mailing activity to approximately 150 people on a very low budget. The purpose was to gain attention and to be remembered when the telephone follow up was done. The gift needed to be simple, low budget whilst different and memorable.
The Sourcing Team came up with an initial range of ideas to which the client responded by saying "you are full of great ideas and I'm reminded of what a great "can do" attitude you have, however busy.”
From the initial list we all agreed the most impactful was A Fortune Cookie Mailer which also tied in nicely with New Year best wishes. We incorporated five cookies all containing a different message reinforcing each of the training areas.