Why is PR essential for business?

by Val Mumby, Joint Managing Director
Clareville Communications

“Why is he always in the press? Why are they always writing about his products not ours? Why do they ask him for his opinions and quote him in features when our business is bigger and my views are more interesting? Why is he asked to speak at conferences? Why is his business better known in the trade than ours even though we spend just as much on advertising?

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