What a week it has been – and it flew by.
During the week, we engaged with #Ellie on a number of topics, including sustainability and ethical business practices. In turn, Ellie opened our eyes on the plight of many endangered species, especially Asian elephants. They used to roam across most of Asia, but now they’re restricted to just 15% of their original range. In fact, Asian elephant numbers have dropped by at least 50% over the last three generations, and they’re still in decline today. She stressed that elephants play an important role in maintaining their habitat. They’re grazers and browsers, eating large amounts of vegetation every day – which helps shape the often-thick vegetation of the Asian landscape, keeping it sustainable.
However, as humans we are a real threat to their survival…from our wars to taking their habitat and reducing their numbers through poaching. She told us about the #WWF efforts to improve the livelihoods of local people through ecotourism, training anti poaching patrols, and helping to strengthen conservation laws in the surrounding area. We all agreed that this was directly in line with our values as a sustainable and responsible business – so we have now adopted an elephant.
Ellie was so happy, she rolled in our TST Pink Pens! What a coincidence, because the pens, which are #Prodir promotional pens, are very durable and very sustainable. In fact, Prodir has become the first producer in the promotional product market to exclusively offer ballpoint pens with exchangeable refills. After all, only products with long useful lives guarantee effective use of resources and at the same time ensure that brand messages reach as many people as possible, for a long period of time.
So we showed her this video:
The Sourcing Team adoption through World Wildlife Fund. click here to view: Personalized Adoption Certificate.