Last year saw the first celebration in the UK of Promotional Product Week – with a range of activities across the promotional product sector to highlight the benefits of using promotional merchandise to support your marketing campaigns … research clearly demonstrates that when you use well designed, quality merchandise you also gain high retention for that item with 89% of people saying they will keep it.
Gone are the days of producing cheap and nasty items that add no value to your campaign, brand or to the £840 million UK industry. The bpma have themed this year’s @PPWeek campaign – “Promotional Product Rock” and they really do!
We at The Sourcing Team will again be supporting this year’s @PPWeek 2014 from the 15th to the 19th September. So watch this space next week when all will be revealed a fun campaign to create awareness for this exciting industry and the amazing products that are being produced for major global brands around the world. Once again, we will be tying our @PPWeek campaign in with raising money for one of our wonderful charities Macmillan Cancer support.
The bpma @PPWeek campaign also includes the #deskie Gallery – see if you can spot The Sourcing Team’s #deskies … or visit our Pinterest directly.
More to follow later this week!